While BlackBerry boasts 60 million users on BBM, WhatsApp said it exceeds 200 million active users. By opening up BBM to different platforms, BlackBerry is hoping to appeal to users who have defected but who still have a fondness for the service. The wider audience will give BBM more value to users and extend the community, according to Greg Klassen, a chief architect at BlackBerry. He noted that some non-BlackBerry users are missing out on the service, and believes many will jump back on board.
Critics believe BlackBerry should have opened up BBM a lot earlier, when people were still using the service, But the company didn't want to give up such a valuable service, which helped tie people to BlackBerry, Some believe it's still losing a valuable exclusive iphone xs / x purple glow waterfall case feature, "A bit of damned if you do, damned if you don't, We worry that current BlackBerry users may have one less major reason to stick with BlackBerry if they can access BBM on Android and Apple as well," said Will Power, an analyst at R.W, Baird..
Others remain skeptical that the brand issues remain insurmountable for BlackBerry. "Sadly, however, you can still make all the right calls, and lack of brand strength will not get you very far," said Gartner analyst Carolina Milanesi. Executives, meanwhile, believe BlackBerry 10 is strong enough now to stand alone without the help of a key feature like BBM. "It's a statement of confidence," Heins said. "We are confident time is right for BBM to be independent."By opening up BBM to multiple platforms, the company can also pursue BBM Channel, which is the company's take on Twitter, and allows high-profile figures and brands to create their own accounts and garner followers.
The announcement was part of a bigger push to get convention goers to stop thinking of BlackBerry as simply a device company, but one with an ecosystem of products and services that go beyond messaging iphone xs / x purple glow waterfall case and e-mail, "We will show the world that BB understands mobile better than anybody else," Heins said, "It is in our DNA."The phone maker unleashes a flurry of announcements, all meant to convey rising momentum, But can it take that next big step?, ORLANDO, Fla.--If there's one message BlackBerry wanted to convey at its annual confab, it's this: "We're back.""It hasn't been that easy, and there's still a lot of work to do, but man, have we reached solid ground with this company," CEO Thorsten Heins said during his keynote address at BlackBerry Live on Tuesday..
Four grand's a heck of a lot for most people to blow on a gogglebox, but it's dramatically cheaper than next-gen tellies have been so far. Samsung's 4K effort, the S9, recently went on sale in Selfridges for a staggering £35,000 -- by comparison the Sony is a supermarket special offer. £4,000 will bag the 55-inch version for your lounge, while a 65-inch version is £6,000. Sony reckons these sizes are "living-room friendly", which maybe they are if you can afford to spend that much on a TV. Nevertheless, it's a big jump for the technology, which has never been even remotely within range of people who aren't Shard-dwelling oligarchs until now. You'll be able to buy the X9 from ordinary high-street shops like Currys and John Lewis from mid-June.