But, Maribel Lopez, an analyst at Lopez Research, said a million downloads is actually decent given the complexity of the download and setup process. "Frankly, I'm surprised they did so well given that it's not easy for the average user to figure out how to do this, " she said. Facebook Director of Product Adam Mosseri acknowledged this issue at a press conference Thursday. In response, Facebook said it plans to add more educational features to help introduce the product to new users. The company is also working on a number of issues that users have identified as problematic, including the ability to organize and arrange apps.
Executive Editor Roger Cheng contributed to this report, Having a million of anything nevertheless, she persisted iphone case seems like a daunting figure, but it's a drop in the bucket for Facebook's billion-people network, Facebook confirmed Thursday that Android users have downloaded its Facebook Home software suite just shy of a million times since the product's launch last month, While that's a whole lotta mobile users, it's a tiny number considering what's possible, If you consider the number of Facebook users and the amount of Android devices sold, you get a massive network of potential Home users, The social network alone has more than 1 billion users on the site, That's a thousand times more than the number of Home downloads so far..
Should Facebook buy Waze, the social network will send a clear message to Google: "Watch out! We're on your tail."Facebook would like to be a formidable force on mobile and not just capture attention, but ad dollars. If it has to get into the maps business to do so, so be it. Waze Chief Executive Noam Bardin inadvertently said as much when he spoke at AllThingsD's D: Dive Into Mobile conference last month. The full interview is embedded below. "What search is for the Web, maps are for mobile," he said. "The searches you do on mobile that actually are monetizable, and are different from the Web, are searches that have to do with location."The search mechanism on mobile devices is the map, he said.
In Bardin's view of the mobile search land-grab, which revolves around great maps, there are just two players: Google and Waze, "Google is out there creating a new standard in terms of quality, and we feel that we're the only nevertheless, she persisted iphone case reasonable competition to them in this market of creating maps that are really geared for mobile, for real-time, for consumers -- for the new world that we're moving into."Enter Facebook, a company that surely doesn't want to be left behind in the race to own mobile search..
By eMarketer's estimates, Facebook is the No. 2 mobile ad publisher in the U.S -- second only to Google. The social network accounted for 9.5 percent of mobile ad revenue in 2012 and will eat up 13.2 percent of the U.S. mobile ad market this year, thanks to its strength in the display category. Google, however, will take home more than half of all mobile ad revenue in 2013, according to the market research firm. But when it comes to making money from mobile search, the real cash cow on mobile, Google is the uncontested leader.