Well, for starters, I'd argue that it's not as big a competitive advantage as it once was. It hasn't stopped millions of people from buying cheaper Android smartphones. Apparently, the Google Play store is good enough. Google has its own exclusives, or at least it has some apps that offer more features on Android than on iOS (Google Maps, Google Now, Google Voice). Apple-only becoming less appealingOn a personal level, while my day-to-day smartphone remains an iPhone (the 4S), I'm finding myself using Apple's apps less and less (by that I mean the ones Apple makes, not third-party developers' apps). I've almost completely stopped using iTunes, having shifted over to music subscription services (Spotify, Rdio). I don't buy books from iBooks because I know I won't be able to view them on any other devices. And I stopped using iCloud because I kept exceeding my storage limit and Apple kept asking me for more money (I've gone back to manually backing up my iDevices).
Setting aside a discussion of the deficiencies of iTunes summer vista iphone case and iCloud, my larger point is that I'm being drawn away from Apple apps because I don't want to feel cornered by them, There's a bit of complicated psychology at work here, but sometimes offering up a little freedom can create a tighter bond, I'm not alone, I think that in future, as we live in more mixed-device households, consumers are going to demand more freedom to move easily from one platform to another, And I'm not just talking about portable devices, There are game consoles, as well as "smart" TVs and set-top boxes like Roku, Hardware may be where Apple makes the bulk of its profit, but in the long run it behooves the company to have people use its software (and shop in its e-stores), no matter what device they're on..
The irony is that Apple's biggest competitors have already done this: Google, Amazon, Microsoft, and Samsung all make apps for iOS. True, Microsoft's crown jewel, Office, remains a no-show, despite persistent rumors. But Google has embraced iOS -- the apps for Maps, search, and Gmail keep getting better and better. The company understands that even if it loses the battle -- because the user bought a non-Android product -- it's winning the war if that same consumer ends up using that Apple hardware to access Google's wide range of cloud-based services. They're still a Google user, seeing ads from Google clients.
But remember: the iPod didn't really take off until Apple created iTunes on Windows, Yes, that was a different era -- Apple the underdog, Microsoft at the height of its powers, But it worked out brilliantly for Apple, This time, Apple would be working from a position of strength, Why not roll the dice on Android?, Apple's app ecosystem remains a closed-loop, Apple-only affair, But it's in the company's interest to change that, Back in March, I read a story by The Wall Street Journal's Walt Mossberg titled "How Apple gets all the good apps." summer vista iphone case It was mostly about why Apple's rivals -- Google, Microsoft, and others -- have brought their apps to the iOS platform while Apple didn't reciprocate the gesture..
Mossberg described the situation as obviously lopsided in Apple's favor and that it "stemmed from the different business models of the big rivals." Apple, after all, makes the "vast majority" of its money through hardware sales while Google, Microsoft, and Amazon, he said, are primarily software and services companies, even if those companies also make some hardware products. Apple, with more than 500 million iOS devices sold, was too big for rivals to ignore. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.